What is dynamic page content?

Dec. 19, 2018, 2:28 p.m.

Recently, conversations about dynamic content have been gaining momentum. Landing production studios prove that this is almost a panacea for increasing conversion and independent experts and techies - that the dynamics have a detrimental effect on SEO, even ban search engines and a rapid decrease in ranking. Dynamic content adapts to any type of data. It can be created on the basis of demographic data, geography, behavior, username. Dynamic content (dynamic content) is a subtype of advertising content that is constantly updated depending on individual user factors: geo-location, online behavior and interests of the user, his gender, age, shopping history, current weather, etc. With the help of dynamic content, it is possible to effectively improve interaction with consumers, providing them with information that is most relevant at the moment - no wonder this type of content is also called adaptive or smart content. You can use dynamic content on website pages, in email newsletters, advertisements, banners, pop-up windows, etc. Advantages of introducing dynamic content: 1. Increases conversion. Dynamic content makes the user experience more relevant and intuitive. He is able to increase the response of the reader (to make a donation, subscribe to the organization’s newsletter). 2. Keeps users on the site. This kind of content takes personalization to a new level. This means that your reader sees unique blocks formed on the basis of his preferences (interests, actions, habits). Attention user attracts precisely the uniqueness of the content and its presentation. 3. The reader feels special. Dynamic content allows you to individually refer to each user. The content of your letter in the email newsletter or pop-up banner on the site may be different depending on whether a woman or a man comes to your site. The reader will be pleasantly surprised at how well you know his desires and needs. Of course, the development of dynamic content is somewhat more expensive than static (not updated) - however, in most cases, all costs quickly pay off, because “guessing” the desires of users can significantly increase sales. Using dynamic content, you can change already existing audiences, as well as create new segments in them in accordance with one or several necessary conditions. In addition, there is no need to carry out several campaigns, because instead, you can work effectively with only one, simply including the required number of criteria at each stage.