What is content marketing?
Dec. 19, 2018, 1:53 p.m.
Do not believe, if they tell you that content marketing is the future of business. This is already present. Today, Western analysts are talking about the explosive growth of this area of Internet marketing. Content marketing is a marketing technology for creating and distributing popular content to attract the target audience. The task of the technology is to induce the consumer to target actions, to involve him in your conversion scenario. Content marketing is information received by your potential customer at the right time and place. The main advantages of content marketing: - Indirect sale through content demanded by customers. - Content marketing does not work on your brand directly but makes it recognizable. - Brand promotion requires a smaller budget than through classic advertising methods. - Improved position in the issuance of search engines. They are like natural links! - Increased search traffic due to growth - because content marketing implies a constant increase in the number of new materials on the site, which means that the number of promoted requests increases. - The credibility of your company or brand is enhanced, the creation of high-quality content will make you an expert in the eyes of both consumers and competitors. Content marketing is natural! This is not pressing the issuance of search engines through SEO-links. So, in the long term, this is exactly what will be in demand by search engines. As you can see, there are some advantages. Content marketing creates trust, authority, which, in turn, destroys the "resilience" of the client. The required information is a description of the benefits that the customer will receive from a particular product or service. Content "taxis" on the Internet, because consumers are looking for information that can solve their problems.