What is an email campaign?

Jan. 15, 2019, 3:17 p.m.

Email marketing is communicating with current and future customers with an independent communication channel, which is email. Have you ever thought it is one of the most successful online marketing tactics? You can use it in many different ways: sending newsletters, offers, company updates and other relevant information to your customers. There are billions of email accounts on the world and most the internet users check their mailboxes every day. If you do it well, email is the most beneficial communication channel.

As shown in many different types of research and surveys, email marketing often has higher conversion rates than any other marketing actions. According to McKinsey, the average value of an email is at least 3x higher than the average value of social media posts.

In addition, it’s cheaper than traditional marketing tactics as advertisements or print media. It requires only a bit of time and resources to develop eye-catching content, as opposed to for example printing leaflets. In addition, it’s easy to measure your email marketing campaign effects! By checking email open rate you can see how many people opened your message and even what percentage of them have clicked call-to-action (CTA) button.


Many companies make the same email marketing mistakes. What are the most common traps?

#1 They send marketing campaign without a defined goal.

#2 Using old or too broad email list.

#3 Don’t personalize the message.

#4 They send emails that aren’t optimized for mobiles

#5 Messages with no CTA button.


Despite what many people are saying, email marketing is not going anywhere. It allows you to stay visible to your clients with minimal cost. Rather than refusing to use it because your attempts were not successful, why not brush up on your strategy and use emails to their full potential?