What is a spam trap and how it works?

Feb. 5, 2019, 3:33 p.m.

1 Answer

Feb. 5, 2019, 3:34 p.m.

Probably everyone will agree that spam - it sucks. This is something that we don’t really want to see in our mailboxes. If you send spam through Pechkin, you can go and make yourself a seppuku before we find and punish you. In order to combat spam, some organizations (and our email marketing service as well) use so-called “spam traps” to identify spammers. Spam traps have already formed a network of myths and legends about what it is, how they are created, how they are used and how they fall into your address database.

A spam trap is an email address that is created but not used in operation, i.e. he did not subscribe to any of the mailings. It is monitored for receiving messages that will clearly be spam. Also, these addresses are searched in your address databases. The massive presence of spam trap in your address database leads to an immediate blocking of your account. In this article, we will talk about how spam traps are classified based on their origin.

So, the sources of origin of spam traps can be countless, but there are 3 main ones:
- Addresses that belonged to someone, but subsequently ceased to exist. Such addresses replenish the database of spam traps of the main mail providers.
- Addresses that do not belong to anyone, however, receive spam. Such addresses are usually used for spam filtering.
- Addresses that were specifically created for placement in open sources. Thus, we can monitor mailings that use spam databases collected, for example, using such spam tools (extractors and harvesters).

The most important thing is to remember that the presence of traps directly affects the deliverability and, consequently, the profitability of the channel, and it is much easier to prevent their occurrence than to clean them from the base. So send quality, follow the best practices and do not fall into the traps!