What books should every marketer read in 2019?
Feb. 4, 2019, 12:28 p.m.
Beginning of the new year is always the time to make some resolutions. Many people have a strict plan to read more: sometimes 4 or even more books a month. Most of those books should be some industry books which can extremely increase their competences. But what about marketers, who can find the whole knowledge and noticeable information on the internet? Let’s just say that not everything is free and fully accessible. But what is worth reading? Here is my list of books every marketer should read in 2019!
1) How Brands Become Icons by Douglas B. Holt
Huge inspiration from the giants. The author lays down what marketers should focus on communicating with customers. Follow and take tips from iconic brands such as Mountain Dew, Harley-Davidson or Volkswagen. Read, analyze, and reach for the stars!
2) Brand Identity Breakthrough: How To Craft Your Company’s Unique Story To Make Your Products Irresistible by Gregory V. Diehl
A must-have position, especially for marketers who are at the beginning of creating new brand or rebranding existing one. Big guide on the brand identity and ways to make the company unique.
3) How To Win Friends And Influence People by Dale Carnegie
Doesn’t sound like marketing connected? If you think so, this book is just for you! The author explains how important people’s relations are and what to do to be more influential while making friends or business partners. You don’t promote your products for anybody, right?
4) The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes
Holmes explains how to tune up businesses by spending only an hour per week and what areas every marketer should improve. He shows the importance of building and improving relevant skills to see discernable differences.
5) Rich Dad, Poor Dad by Robert T. Kiyosaki
Actually, this is the book everyone should read, no matter if he’s marketer, salesman, CEO of some big company or just someone who wants to handle his money better. The author shows how significant role finance plays in the marketing segment.