What are the most important Key Performance Indicators for SEO?

Feb. 4, 2019, 1:18 p.m.

1 Answer

Feb. 24, 2019, 7:54 p.m.

One of the many advantages of conducting activities within the scope of internet marketing is the ability to collect a wide variety of data on the effectiveness of campaigns. Compared to traditional forms of advertising, we are not able to measure the achieved results incomparable.

This situation, however, has a negative consequence - you can get lost in the plethora of many, often very similar indicators. What's more, there is a risk of too much dispersion of the effectiveness measurement if we do not define what data is really important for our business.

In order to fully benefit from the benefits of large measurability of SEO campaigns, it is worth defining key performance indicators (KPIs). In this way, we will avoid the risk of focusing on inadequate data and analyzing the excess of irrelevant indicators. In this article, we will try to suggest how to measure the effectiveness of SEO activities in line with business objectives.

In any case, it can, of course, be a different set of data, however, we suggest which indicators should be followed regularly for the majority of SEO campaigns.


  • an increase of traffic on the website,
  • bounce rate,
  • average time spent on the site,
  • number of entries from individual sources,
  • the number of conversions for each source,
  • assisted conversions,
  • a number of page views for key subpages.


However, for most of the above, you need to remember about some limitations of the program we use. For example, Google Analytics, when collecting data about the duration of stay on the website, counts the difference between the exact time of entry into one page and the transition to the other, through the use of cookies. Therefore, in the case of user visits only on a single subpage, time spent on the site is zero.