What are the most important elements of leads generation?
Feb. 11, 2019, 10:24 a.m.
If you want to sell your product or service, lead generating should be one of the most important parts of your marketing strategy. New leads in the first and big step of gaining a real customer. Lead generation campaign is based on a lot of elements, but here are the most relevant ones:
• A good offer
Of course, you can try to generate new leads without having a good product or service, but your shortages will come to light quickly. Optimize your offer and make it as good as possible, analyzing your prospect’s needs and values.
• Landing page
Your website is the most important marketing tool you can have. Choose your URL that reflects the campaign name and make your landing page a destination for an ad. A good landing page is informative but it doesn’t distract users at the same time. Less is more. Remember to make your intentions clear. Tell people what will happen when they click the button?
• Strong and clear call-to-action
CTA is a good starting because it tells people what to do next. It should be informative, short and attract to conversion. People should have the reason to click the button and give you their email addresses (or other contact information). Maybe some discounts, e-books or free webinars would work?
• Choosing the method for lead capture
Social media ads, email marketing or other ways to capture leads? The way for visitors to became leads should be simple and easy. Eye-catching ads are good but an empty clickbait is not.
• Finding the best analytics reporting tools
There are many helpful tools you can use at the beginning of your lead generating a campaign that will help you collect data. Without analyzing your results, you really don’t know if the campaign has worked well or it was a failure.