What are the most common mistakes while using popups?
Feb. 24, 2019, 5:10 p.m.
Along with contextual advertising, email-mailing and search promotion, marketing tools inside the site are beginning to enjoy great popularity, the purpose of which is to interest the user, to motivate him to use the services or to purchase products sold on the site. In other words, increase the conversion of the online store.
Windows with smiling online consultants won't surprise anyone now - these services are available on most commercial and informational web resources. Today, the most promising type of marketing within the site is the so-called widgets - pop-up windows that inform the user about profitable offers and promotions or contain a form for collecting contacts about the visitor.
However, it must be remembered that any tool will be effective only if it is properly used. Often, site owners and marketers make unforgivable mistakes when working with pop-up windows. Let's try to sort out the ten deadly sins that prevent widgets from benefiting the business.
- Lack of targeting
Targeting is commonly understood as a marketing mechanism by which from among all users of the Network, you can select the audience that meets pre-selected criteria and convey information to it (usually advertising).
- Not relevant information
From the preceding paragraph follows the next, calling for the use of only relevant data. It is unlikely that the visitor will like it if he is offered to participate in the action, which has already ended a few weeks ago. Most likely, it will only irritate him, and he will quickly leave the page in search of more profitable, and most importantly - relevant and existing proposals. Keep track of the relevance of the information in the pop-up window, prepare updates in advance. Otherwise, you risk not only not getting the buyer, but also earning negative feedback.
- Poor quality design
It is not a secret for anyone that a talented webpage is a powerful tool that motivates a visitor to stay longer, at least to admire an attractive design. The same goes for pop-up windows. If a huge and poorly designed widget that occupies the entire screen suddenly appears to the user, then the only desire that will arise for any visitor is to quickly leave the page or close the popup.