What are the biggest email marketing myths?
Jan. 3, 2019, 3:41 p.m.
Here are the top three e-mail marketing myths for me:
#1 The bigger your email list, the better: Quite contrary! If you aren’t sending emails using free Gmail or Yahoo account, sending emails to cost real money. If you are sending hundreds of thousands of emails to people who are not even interested in your company, you're wasting your money, and that’s one of the major sins in business. Of course, I don’t mean that you should stop getting new subscribers.
But think about it, when was the last time you cleaned your email list? Never? It’s a good time to do it now! Your list will be shorter but you will have more chances for sales, and your CTR rates will improve too!
#2 E-mail automation tools will do all the work for you: Email automation is a powerful tool, but it’s just a tool after all. The last thing you should do is to have a “set it and forget it” approach or think that email automation tool works like a magic wand. All it takes is one second of delay or unexpected error, and your whole campaign goes awry! Automating and scheduling your newsletters or email campaigns are only half of the job - you need to keep an eye on your emails open rates, click-through rates, and conversion rates to check are how are your newsletters performing. So of course, getting an email automation system is a great idea, but if you think email automation means 100% guaranteed campaign success effortlessly, you are only in for a huge disappointment.
#3 Don’t bother with email marketing, it’s long dead: Email marketing was, is and will be the basis of any good business. There’s a number of reasons why email is still one of the most often used ways to generate, nurture and engage with your target customers. It’s fast, allows for customizing the message for different groups of customers, it’s non-intrusive (certainly less than phone calls), almost everyone now has an email account, and it’s also one of the most cost-effective methods out there, perfect for small businesses with a very tight budget! If you need an efficient way to generate leads, have more sales, keep your customers informed about your brand, email marketing is the way to go!