What are hashtags and how to use them?
Dec. 19, 2018, 1:05 p.m.
A hashtag is a label that is used to distribute messages by topic in social networks and blogs. Marking their messages with a hashtag, netizens tag them and enable other users to find thematic information through a search. Hashtag properties: 1. Highlight the main message thought using keywords. 2. Group information by topic. 3. Provide a quick search on topics of interest. How to put a hashtag? Outwardly, hashtags look like a word or several words, preceded by a # symbol (example: # hashtag, #Internet, #acades). Lattice turns a word or phrase into a link. If you click on this link, you can view all messages marked with this hashtag. How to use hashtags in social networks? Hashtags are a useful and useful internet marketing tool for working in social networks. Understanding how to place a hashtag correctly, you can reach a large audience and easily organize information in groups. Hashtags make it easy to find the right information among an endless stream of posts and help draw attention to the brand. Rules of using hashtags Hashtags can be anywhere in the text (at the beginning, inside the message, at the end). For and Facebook, it is more convenient to use hashtags at the end of the post, but on Twitter, it is considered convenient if the hashtag is entered in the message (due to the limitations of 140 characters). A hashtag is a useful tool, but it should not be misused. It is better if it is short, 10-15 characters. On Twitter, it is not recommended to use more than 3 hashtags so that the tweet is readable. Try to use only those hashtags that actually reflect the essence of your message. Do not use too general words, they are very popular and, most likely, your message will simply be lost in the general flow of the information channel. In our work with social networks, we use hashtags to make the message more visible, increase the reach of the audience, or identify an audience with certain interests. Hashtag search also gives us the opportunity to explore the market before planning advertising campaigns in social networks.