What are guerilla marketing examples?
Jan. 21, 2019, 1:48 p.m.
Advertising has long been part of our lives. We are used to seeing it everywhere: we are surrounded by aggressive advertising on the Internet, on the streets, on television, and in magazines. It is an excessive number of billboards, banners, various posters and videos that make the work of creative agencies not only exciting but also very difficult because again and again, it’s not so easy to invent a bicycle. Guerrilla advertising is a great way to stand out from the crowd - strange surrealistic images found on the way of ordinary passersby almost never go unnoticed.
There are some examples of guerrilla marketing:
Fashion turned people's heads around - today, at any time of the year, you can meet women or men in dizzily short shorts on the street. Creative agency DDB (Auckland, New Zealand) has developed unremarkable advertisements for the sale of short shorts in the chain of fashion stores Superette.
Gold’s Gym is the world's largest network of fitness centers and is included in the list of 50 legendary American sports brands. During the 48 years of its existence, Gold’s Gym has helped its customers not only maintain their shape but also strengthen their faith in themselves and achieve success.
Amnesty International (Amnesty International) is an international non-governmental organization founded in Great Britain in 1961. The association draws attention to human rights violations and advocates compliance with international standards.
Looking for Seafood?
The Spar restaurant, located on the beach in Mumbai, invented an original way to attract as many customers as possible to the annual seafood festival. Huge mollusk shells were placed along the coastline, where on warm summer evenings you can meet many city dwellers who escaped from the bustle of the megalopolis. Opening the sink, passers-by found an invitation from Spar inside: “Do you want to try seafood? Welcome to the Spar Festival! ”