What are essential elements of every influencer marketing strategy?
Feb. 23, 2019, 1:17 a.m.
The modern world dictates its own conditions, but the strategy still remains the art that every entrepreneur must possess in order to win the battle for profits and market share. Any organization has a common strategy that is consistent with its global goals and strategies by type of activity. One of these is the marketing strategy of the enterprise.
A strategy is a general, non-detailed plan of any activity, covering a long period of time, a way to achieve a complex goal, which is uncertain and central to the manager at the moment, further adjusted to the changed conditions of the existence of the manager-strategist. The objective of the strategy is the effective use of cash resources to achieve the main goal. A tactic is a tool for implementing a strategy and is subordinated to the main goal of the strategy.
Marketing strategy is an element of the company's overall strategy (corporate strategy), which describes how a company should use its limited resources to achieve maximum results in increasing sales and profitability from sales in the long term.
- The formulation of a strategic marketing problem (this item needs to be given the most attention)
- Needs analysis
- Segmentation of the consumer market
- Analysis of threats and business opportunities
- Analysis of competition in the market
- Analysis of the strengths and weaknesses of the enterprise
- The choice of strategy
An influencer marketing strategy should do more than just promoting the right product in the right place at the right time. There is a necessary to think and analyze a lot before you come to an understanding of how to successfully sell product and how to develop an effective marketing strategy.