Mistakes to avoid while implementing marketing automation in your business
Feb. 24, 2019, 2:46 p.m.
Marketing automation is of interest to companies of any size and scope, as it offers the opportunity to streamline the process of growing clients, qualification of leads and the creation of working triggers in response to a potential buyer’s action.
However, there are some pitfalls that must be kept in mind in order for the result of marketing automation to meet your expectations. Here are the seven major mistakes that companies often make when they decide to implement a sales vehicle vault in their business.
- The lack of a clear idea of who your customers
If you are going to get the maximum benefit from the implementation of the auto-stove system in your business, you first of all need to go through the process of determining the profile of your ideal client or so-called the person of the buyer.
- Lack of a well-thought-out strategy for working with data
By starting to work with auto-buzzers, you will very soon realize that the quality of customer data is your main key to success. The information you collect through feedback forms or authorization fields determines exactly how you can interact with your leads (from the English. “Lead” is a potential customer who has left his contact details).
3. Lack of suitable content
If you compare the avtoboronki with the engine, the content can be called the fuel of your business. One of the common mistakes of B2B marketers is that they believe that their existing content is suitable for the process of nurturing any client, regardless of the person of the buyer.