Is social media important for product launch?
Feb. 4, 2019, 12:30 p.m.
The answer is quick and easy: yes, it is. We live in times when many businesses’ marketing strategy is completely based on social media. It is probably one of the easiest and relatively cheapest ways to advertise newly launched products. But there are many, many more benefits of it than just simple promotion. So why every brand should consider using social media for a product launch?
New selling platform
Nowadays, many social media platforms allow us to advertise and sell our products even without leaving the app. Instagram has its own shoppable posts feature which helps people to shop our products directly from posts or Insta Stories. Using that option, your clients can complete their buying journey on our profile, from discovery to checkout.
Ability to target the right audience
Targeting our ads on specific users is definitely the most powerful aspect of social media as a marketing channel. It allows you to reach people you want, based on their sex, age, interests, and many more. That option helps you to get your new products in front of the people who are most likely to convert into real customers.
The perfect way to create product hype
This is possible by using “pre-hype” social media campaign and product teasers. When the excitement generating process is done, you can have a distribution list even before the final product goes live.
Ability to converse and engage with the audience
Social media are definitely the perfect place for making long-lasting relationships with your potential customers and fans of your brand. Listening and talking to real customers has never been that easy before. Every marketer should get the advantage of that possibility, no matter if launching a company is a huge brand or just a small startup.
As you can see, social media as the perfect platform to promote launched products. It has a lot of benefits, and, to be honest, almost no disadvantages.