How to write a successful slogan?

Jan. 7, 2019, 1:52 p.m.

1 Answer


Jan. 7, 2019, 1:55 p.m.

Slogans are catchy phrases that are used in advertising campaigns along with company logos. Slogans are rightly considered the most effective method of drawing attention to one or more aspects of a product or brand.

 1. Start with the logo

If you do not have a logo yet, then you should start with it. For a successful business promotion, the slogan must work in conjunction with the logo (unless, of course, your advertising campaign is not limited to radio broadcasts).

2. Take your time

It will take you: 1 hour to gather information about the company for which you are creating a slogan; 1-2 hours to write out “raw” ideas; and another 1-2 hours to discuss ideas with a client, or friends, colleagues, and make edits.

3. Keep it simple

The slogan is effective only if the audience understands it instantly. You only have a couple of seconds to impress potential customers. You probably understand why the slogan “the best widgets since 1949” is unlikely to cope with the task assigned to it. Try to come up with as simple and concise wording as possible.

4. Who is your target audience?

How do you characterize your target audience? Local, national or international? If you work in the markets of other countries, remember that when translating into a foreign language, the meaning of your slogan can change significantly.

You need to concisely convey the idea, and it is interesting and unusual to do so. This is not an easy task. It may take up to several days to come up with a decent option. But this time you could spend on refining your business model or other more important things. Fortunately, online slogan generators come to the rescue.