How to use email marketing to sale more?
Feb. 25, 2019, 12:12 a.m.
Advertising on the Internet is different from the usual, offline, advertising primarily the ability to collect accurate statistics. By purchasing advertising space in a magazine or newspaper, installing a billboard on the street, you basically pay for your image and do not have on hand the clear data that this gave you in terms of profit. Similar is the case with expensive television clips. Internet advertising always connects counters and statistics systems, which allows for analysis and forecasting.
Acquiring customers and generating sales thanks to sent e-mails is the basis for generating direct revenues and return on investment from e-mail marketing. However, the most effective effects can be obtained after combining them with the following types described below. Our immediate goal is not to generate revenue for the company, so the message must be prepared in such a way that the client does not have the feeling that we want to sell something to him. A great example here can be a message with information about the company's anniversary. On this occasion, you can thank your customers for trust and give a discount code for your next purchase.
Typically, the best recipients of this type of correspondence will be the most active clients and those whose activity has temporarily died down, with emphasis on those who want to have constant contact with the brand and build loyalty and awareness. For other clients, I can say the opposite effect of the intended one. Messages that will be fun, interesting, written in a language appropriate for your business profile, will arouse sympathy for our brand and company.
The e-mail regarding maintenance is intended to generate subsequent purchases from the returning customer, the content of the message will almost always be a sales offer, a discount or a free gift to be ordered. However, we can also inform you about new products that may be interesting to the customer.
A client who has not been in touch with you for a long time, only a very good and financially advantageous proposition can make a second contact. At the same time, the longer the client had no contact with us, the better the offer should be. Free gifts, free shipping, bargains unavailable to others, and at the same time very attractive to the recipient, will be the most effective type of client.
E-mail marketing is a great way to reach your customers. It is an excellent tool that allows you to increase sales and directly reach people interested in your offer.