How to use email marketing for ecommerce?
Feb. 23, 2019, 1:14 a.m.
E-commerce is an economic area that includes all trade transactions via the Internet. E-commerce is the purchase and sale of goods and services, the transfer of funds or data through an electronic network.
E-mail marketing is a great way for you to increase conversions and create new versions for your e-commerce business. Your potential, existing and forgotten customers are targeted, and you can catch their attention with a bit of email.
When sending your new potential customers, you can send them by email, introduces your brand, products and gives them an incentive to start shopping. You can add a coupon code to your email or offer them free shipping for their first order. When you email to your type 2 clients, you want to show their products that they may be interested in. You can choose ones based on their previous orders. You can include products with discounts as well. When you are mailing to your type of 3 clients it can be noted that they are not reduced recently. You can use phrases like "We miss you" or "haven't seen you lately" and keep it private.
When creating your email you should make sure that you have a very good topic. The subject line is the most important thing since receiving people decide to open your mail if they find it interesting. You must intrigue them and make them want to open your mail. Many emails are deleted for not having the best subject line. Make sure your subject does not contrast the content of the mail too. After the Subject line, you need to make sure your headers are in order. For this part, important tips properly. Check how your mail looks like without a photo you include. Some users prefer to block visual aids in the mail, and therefore your mail may look like a blank page. For this reason, you have to make sure that even without a photo, the mail makes sense, and the user can see the rest of the mail.