How to use customer reviews?
Feb. 23, 2019, 5:59 p.m.
The topic of reviews for the Internet is not new. Very often on the websites of companies, you can find customer reviews. Another question is whether these reviews are real or did some employee invent them? For a long period of time, many sites used textual reviews, but now people no longer trust them, because they understand where they come from.
With the help of comments and customer reviews on Facebook, Twitter and Instagram, you can attract new customers and retain old ones, improve the reputation of the store and beat the competition.
How to use customer reviews effectively?
- Monitor reviews of your company and neutralize negative
People share in social networks impressions about successful purchases, but more often they tell about those who did not like. They do this in personal accounts, in comments on the pages of friends, in thematic groups. Such reviews can be monitored and turned in their favor.
- Track competitor information and learn from their mistakes
Keep track of branded competitors' requests in social networks, analyze what customers like or dislike about their products or services, draw conclusions and find opportunities to grow your business.
- Look for potential customers
In social networks, people ask for advice on where to order a particular product. You can search for such people and offer them your goods. Use queries with the words "advise", "recommend", "who does", plus the name of the product or service. That is words denoting a clear interest in the service or product.
Situations are different, as are the ways of doing business, the goods and services offered. Therefore, our list of receptions is only a small fraction of the various methods for obtaining customer feedback. Do not stop at one option. Experiment, use the creative component.