How to start with a personal branding?
Jan. 22, 2019, 2:29 p.m.
Building a recognizable personal brand opens up great professional opportunities. It may be:
- Improving the quality of contacts and the number of clients for your company;
- Recognition of your professionalism.
How to make a personal brand unique?
Think of the great people you admire. It can be leaders in your niche, artists, parents, acquaintances, worthy of praise. Each of them has its own way. They took the lessons of other people, applied them in their lives, improved something and achieved success.
The most important sign of success that most people who have achieved heights in life will call you is uniqueness. Think about what you are unique?
All people have their hobbies, experiences, history that distinguishes them from others. Create your own list of "uniqueness" that distinguishes you. It could be a rock climber or a charming smile, whatever.
Then review your list and prioritize it. Some things may not be as unique as we think at first glance. Remember, you are looking for something that sets you apart from hundreds of other special people.
And at the end turn your highlights into the strengths of your brand. To do this, incorporate your features into your view of the future brand. This can be done in many different ways. Let's take one simple example: you are interested in the marketing automation field. What could help you to position yourself as MA expert? Probably a blog or networking with other MA professionals.
Btw, have you seen our last post? ;-)