How to sell a product?
Jan. 16, 2019, 9:36 a.m.
The ability to sell something is the skill that is close to an Art. People who have selling skills become extremely successful in the area they work. Someone says you have to be born a perfect seller; others argue it can be gained within the time and hard learning process. In this article, there are ideas of how to improve that skill.
Researching your target group is one of the key steps in the selling process. At the beginning define who your target group is. There is a small chance your product is needed for everybody so find those who may use it. You need to understand the interests of this group in order to find the best way to reach it. It is important to understand what your customers care about and then you propose them what they want and need. Small research can be provided by phone, social media, e-mails, etc.
While starting conversations with buyers do not propose the products first. Try to create informal communication and build trust, asking about the needs or problems. This base will make buyers believe you and in the future buy what you propose.
We also need to remember one thing that we should speak their language and on their level. For serious buyers, we may prepare analytic material about the product, statistics, and facts. For the informal audience, we can use the words they speak and tell about the product from the position of being in their everyday life.
The last thing is being careful with the amount of attention you pay to the customers. There is a risk to become obsessive and alienate the ones who are interested in a product. When it is too much they wish to buy something disappear.