How to run an interesting marketing team meeting?

Jan. 7, 2019, 2:22 p.m.

1 Answer

Jan. 7, 2019, 2:23 p.m.

How to effectively and interestingly lead a meeting with a marketing team? What techniques to use? How to determine the goals of the meeting and how to plan a meeting?

The basic principles of organizing an effective company meeting can be reduced to five consecutive steps.


1. Think about what goal you want to achieve

If the meeting does not have any purpose, it will not make sense in the eyes of its participants. So if you're planning a meeting, determine what results you want to achieve thanks to it. 


2. Set the meeting plan

The meeting should be properly prepared. However, this applies not only to the person leading the meeting but also to the participants. Therefore, all who will be invited should get to know the topic, purpose, planned course of the meeting and its duration in advance. 


3. Divide tasks between employees

If a specific aspect of the company's activity is to be discussed during the meeting, ask the person responsible for this area to prepare the appropriate materials. For small groups, you can assign tasks to all employees. On the other hand, if the group is large, other people should be indicated at each meeting. Thanks to this, employees will feel responsible for the course and effect of the meeting.


4. During the meeting, get back to key problems

Although you have prepared an agenda for the meeting and distributed tasks, you can be almost certain that some people will want to move on to other problems as well. If it turns out that a topic needs further discussion, it should be included in plans for the next date.


5. Summarize the collected conclusions

At the end of the meeting, it is worth quoting the most important conclusions and - if it was also part of the meeting - to confirm who and to what extent will implement the arrangements in your area of work. Ideally, the summary will also be in writing - after the meeting, each participant should receive an e-mail with a short set of the most important applications. Thanks to this, your marketing team will not have the feeling that the meeting was pointless or inefficient.