How to re-use your old blog content?

Jan. 28, 2019, 1:53 p.m.

1 Answer

Feb. 11, 2019, 9:54 a.m.

Re-using (or repurposing) content is finding new ways to recycle your old, existing content such as blog posts. Many bloggers forget that new followers probably didn’t come across their old content, focusing more on delivering new concepts. However, reusing old blog content has many benefits and furthermore, it does not require much effort. Besides delivering your followers your older posts, it can help you with reaching a new audience as well. So how to re-use your old blog content?

• Infographics
Infographics are becoming more and more popular through the internet. They are extremely informative, easy to read and even easier to share. They usually require extensive research. But when you have done this part already, all you should do is to find what topic would look the best as an infographic, select the main information and design the graphic. New followers (especially from social media) guaranteed!

• Social media posts
Speaking on social media – they are the perfect way to re-use your old content as well! SM posts are becoming longer than they were a few years ago. Twitter has doubled the character limit, Instagram has its own, new trend with extremely long photo descriptions, and Facebook becomes a knowledge-sharing platform. Try to re-use your old content by making condensed social media post with best tips.

• Podcast/video
This can be probably the easiest way to re-use old content, but it requires a little courage. The only thing you need is some good recording device (you should focus on the high-quality sound – the image doesn’t have to be that perfect) and suitable post that is worth your effort. Reading your old content at loud should bring all the "lazy" audience.

• E-book
A free one, of course. Making a full e-book from your blog content not only will help your audience to get the whole knowledge in one place but also it will generate new leads. Ask for an email address as a requirement to receive an e-book and watch your contact base growing.


As you see, there are many ways to re-use your old content. Give yourself a moment to look through all of your posts and think what can you do with it.