How to optimize a website for lead generation?
Feb. 11, 2019, 10:32 a.m.
Nowadays standing out from the competition is not easy. Your website makes a huge impact on how your customers or business partners will perceive you, and, finally, if they are going to decide to buy something for you. Lead generating is one of the most important topics that every company puts an effort in. Websites are great tools for doing that. The purpose is simple: make your visitors to give more information about them and next convert them into customers. But how to optimize a website for lead generation correctly?
• Less content is more
Flooding your visitors with much information possible is probably not the best way to convince them to stay with you. Make it clear adding as most informative as you can. A good copywriter will help you with that, so don’t save on him. The results will pay off.
• Appearance and architecture of information
The lead generating website should have a modern design that will inspire trust. Focus on the good quality of photos and graphics. Adjust the appearance to the needs of your visitors and company profile. The website is for your clients, not for you. Take care of the intuitive and clear layout and use expressive fonts.
• Contact forms
There would be no conversion without contact forms. The moment in which users decide to fill in the form and give you some information is crucial in the conversion. Stick to the limit the number of fields on the form. More and more people are sensitive to issues related to the protection of personal data and are reluctant to provide their contact details.
• CTA buttons
CTA is to motivate people visiting the site to perform the activity you expect from them. The more effective and more eye-catching CTA is, the more leads you generate. Put CTA in the right place — before you post CTA on the site, think carefully about where you should place it.
• Pop-ups and widgets
Pop-ups and widgets are an inseparable element of the lead generating site. They inform about free trials, discounts, and remind of the possibility of subscribing to the newsletter.
• Social proof
Customers like to follow the opinions and recommendations of others. If you have a lot of positive reviews, potential customers will be more willing to cooperate with you. Place customer reviews and recommendations, as well as case studies.
These are key components of a well-optimized website. If you pay attention to them, you will definitely notice an increase in the number of leads.