How to market a product?
Feb. 11, 2019, 10:09 a.m.
Marketing a product should always start from the basics: defining who is your ideal customer (target audience) and then finding your competitors, identifying possible sales channels, developing your brand’s story. When all of that is done – it’s time to create your marketing strategy (basing on previous information) and launch your plan. Here is a guide that helps you with marketing your product effectively and within your budget:
Tell your story
Storytelling is becoming more and more important in everyday product marketing and the brand’s identification. To be true – no one wants your product. People want an experience caused by having it. Your role is now to convince them that your product will bring them that experience. Tell your brand’s story and how did you come up with the idea. Show the audience your ideas, philosophy and bring some emotions such as love, joy, sadness or nostalgia.
Try different communication channels
No matter what kind of business you run, it is always worth to risk and advertise on many channels. The Internet is very responsive and boosts engagement, television and radio have big reach potential and improve brand’s awareness. Try out social media marketing, content marketing, and outdoor ads and analyze what works best.
Stand out from the competition
Try to find a way to do something different from them. Be willing to fail. If your competitors do the same old thing being afraid to lose, your position will grow eventually. Nothing ventured, nothing gained!
Stick to your strategy and philosophy and try not to experiment too much. When you have people’s trust, it is easy to break it by doing moves that don’t match your brand. If you do something against your brand perception, you can easily get the label of being fake and dishonest. Of course, don’t be boring but before making any changes – think twice.
Marketing a product is a constant search. Stick to your plan and be creative – you will always worth it.