How to make the most of your paid content on Facebook?
Feb. 24, 2019, 11:12 p.m.
We are bombarded every day with billboards, spots, and pop-ups that make us buy. It is on Facebook that you can interact with your clients, ask them for your opinion, make a direct conversation, ask for opinions on specific topics. Facebook is the perfect place to acquire customers, and some of them are already focused as part of your brand's fan page. What can you do to increase the chance that they will make purchases in your store?
- Create a Facebook Shop
Currently, you can create a separate tab on Facebook, where you can present products from your online store, and which will allow your customers to buy them.
- Mark products in posts
After setting up the store, the option to mark products in posts will be included in your fan page. It looks particularly attractive when you mark products on the image depicting them. Thanks to such a treatment, you can more effectively encourage users to go to your store's website and, thus, significantly increase the conversion rate.
- Remember about CTA
To make your store on Facebook even more effective, add a CTA button to the fan page, encouraging you to perform a specific action. The default button for the "Shopping" template is "Buy it now", but you can change it to any other one, which you think is better suited to the fan page - for example, "Call now" or "Learn more".
As you can see, Facebook is a great tool that can effectively help your sales and win new customers. All you have to do is use it skillfully and use all the opportunities it gives you. To achieve success, think first of all about your clients and to provide them with the most valuable content. It is they who set the purpose of your presence in social media and it depends on their character.