How to make better marketing videos?
Feb. 18, 2019, 11:18 a.m.
Video marketing is one of the biggest and most powerful internet marketing trends in 2018 and 2019. Video content is comfortable to receive and engages the audience more than written content. This does not mean, however, that all you need to do is create a video and it will get popularity and sales itself. You need to know how to do it. So, how to make better marketing videos?
Get to know your audience
Well-designed video or even the entire video marketing campaign is the basis of your success. However, to know what content your viewers will fall in love with, you need to get to know the viewers themselves. Doing research and analyzing the results allow you to define the target, ways of how they use the internet, their interests and favorite types of content. Only then, based on collected data, you are able to determine what kind of video to create.
Show some storytelling
Storytelling has extraordinary power. It takes people to places and stories completely detached from their everyday life. The more awesome, thrilling, funny or exciting your story is, the better. Note that even in traditional TV ads, it is always better to watch a colorful advertisement that shows stories than those based on facts and product showed on a white background.
Take advantage of current trends
Content presented in social media is slowly displaced by new trends. More and more effective (as well as engaging and interest-inspiring) are, for example, live videos, very short social media stories, virtual reality videos and augmented reality videos. If you know your audience well, you can predict what form would they like and test different solutions to attract their interest.
Show your product well
Remember this at the stage of creating the script as well as recording and post-production. Video marketing is still marketing, so you probably have a specific goal. And if it's not some inspiring slogan for a better idea, this video is probably about your product. Make sure that that product is properly presented in the script, and show it in the right light and background. It's your offer that has to shine and excite the audience.