How to increase sales with marketing automation?

Feb. 1, 2019, 11:51 a.m.

1 Answer

Feb. 23, 2019, 5:03 p.m.

According to Gleanster, 77% of CMOs in top-performing companies say that their main reason for introducing marketing automation is an increase in revenue. When sales and marketing come together to use customer data and rally around well-developed prospects, growth seems obvious.

This article will show you how marketing automation can move a needle in your company. To maximize your marketing investment, sales and marketing must work together to apply customer data and educate leaders before final sales.


# 1 Use scoring for sales delivery

Scoring is an automated process that adds or subtracts points from the lead, depending on the action taken or not taken. Because marketing automation tracks visitor behavior, you will know what drives and how long they drive. Use this behavioral data (plus other demographic data) to determine if each whistle matches your buyer's profile.


# 2 Separate

Separate your leaders to improve targeting capabilities and encourage potential customers to become ready for sales. Authorize e-mail marketing by providing specific content to each manual. Begin this process by segmenting your leaders to maximize the effectiveness of your marketing automation and increase sales as a result.


# 3 Personalize every interaction

One way to improve customer service is to use management and customer data to personalize your site and landing pages. Successful e-commerce brands serve to return products to customers who match their previous viewing history. This increases the efficiency of purchases, improves time on the page and increases sales.


To more effectively attract and develop perspectives, experienced marketers rely on evaluation, personalization, segmentation, and automation. As marketing automation divides and gathers information at the same time, leading brands can target potential customers with behavioral and triggered messages to manage their desired actions in real time. With full control and visibility on customer travel, sales and marketing can work in concert to convert more potential customers.