How to improve marketing in 2019?
Feb. 1, 2019, 4:03 p.m.
Traditionally, at the end of the year, experts in all areas are summing up and trying to predict the future of their industries. Most often, the forecasts supported by these data come true, as they allow to identify trends and assess the degree of their influence on the market. Marketing Trends 2019 is no exception.
1# High tech in SEO
2019, like 2018, will be a year of high technology. Working with big data, machine learning, the use of artificial intelligence can more accurately determine the needs of customers and predict changes in demand. Day-to-day machine learning is enhanced by voice assistants and various chat bots. The share of voice search has increased significantly even in the framework of the 2018th. Add to this the possibility of the emergence in the 2019th 5G networks with fast Internet. The smartphone has finally become an integral part of human life. With the development of technology in 2019, it will help to solve more and more tasks, the most unusual and diverse.
2# Attracting Infusers and Close Cooperation with the Subscriber
Social networks have long outgrown their original purpose - a platform only for communication. They still serve this purpose, but more globally: they are a means of communication between the buyer and the business representative. In 2019, the trend for advertising will definitely continue to evolve through opinion leaders, the influencers. If earlier marketers turned to bloggers with an audience of millions and tens of thousands of subscribers, then in the future the format will narrow to the micro level. Already, advertising with bloggers with a small audience (up to 10 thousand) shows more effective results.
3# Strategy based on in-depth needs analysis
Many people talk about the portrait of the consumer but still in the old-fashioned way they segmented users according to the main metrics: gender, age, marital status, interests. If you want to build a profitable business, this data can no longer be taken as indicative. Companies should know everything about their customers and create a personalized value proposition, rather than one common, focused on the "vague" portrait of a mass audience. It is on the strategy based on in-depth analysis of needs that leading marketers will focus in the new year.