How to improve conversion in Wordpress?
Feb. 23, 2019, 4:42 p.m.
Conversion - a metric that allows you to find out the effectiveness of the resource. To increase the conversion of sites created on WordPress, you can use various plugins that allow you to interact with users. Plug-ins for communication with the client On every second website today in the corners of the screen you can find pop-up chat windows or handsets offering to leave your question to the operator. Such additions attract the attention of users, allow them to quickly understand the problems that arise, and also significantly increase the conversion.
- Think about whether to write about it at all?
Before you even add a new entry in the admin panel, put yourself in the user's place and very honestly answer the question: "Do I want to read about it?" If your goal is conversion, then do not forget that conversion is created by the human factor, and not by the search engine. And you need to talk with people, and on the topics of interest to them, and even better - in their language.
- Forget the battered phrase "quality content"
Forget about quality content, create interesting and useful, which can help your readers. You write for people, right? Think about whether they are interested in what you want to tell in the next post? Communicate in writing as if you were telling something to live in front of an audience. The most successful bloggers know how to live, it is interesting to express their thoughts.
- Use clear calls to action
Want to increase the number of subscribers? Place in a prominent place a button to subscribe to the newsletter of your blog. The best way to do this is on the page where you talk about subscribing to the news. The area of the call to action button should stand out against the whole page and content, for example, using color, borders, and so on.