How to get more qualified leads?
Feb. 11, 2019, 10:01 a.m.
Getting qualified leads by using email marketing and social media isn’t just about telling your audience to buy. You must attract them with something that would be valuable for them. Remove barriers and offer them the best content that you can. Interest them and inform. Here are some best tips and ideas to generate more qualified leads that work:
• Offer lead magnets
People aren’t going to sign up and give you their email addresses only because you have a newsletter. You must attract them and give them something back: that can be an e-book, course, checklist, tip list, webinar replays, tools, product samples. Remember that your lead magnets should be related to your target audience interests and preferences. That is why one of the best ways to offer lead magnets are Facebook Ads. All the insights you can get there would be helpful to create content that attracts your potential customers.
• Upgrade your content
Inserting new upgrades and ideas is really helpful with converting qualified leads. It is less-intense kind of lead magnet and much easier to share. Improve your content constantly by implementing solutions such as e-books, tutorials, videos, email series, webinars, podcasts, swipe files or mini e-courses. Everything that can be useful to your audience.
• Encourage your employees
Try to implement one principle: rewarding every employee for lead referrals.
They should be eager to try more when they know that they will gain something. Your marketing and sales teams’ efforts and goals must be closely aligned.
• Ask customers for referrals
Make some effort and send your current clients a short survey, asking them about your service and if they would refer you to their friends. Respond personally to each of them and thank for genuine answers. You’ve not only made an opportunity for reaching their friends but also you can use their opinion (if they agree) on your website. A strong proof of your competences is the key for attracting new qualified leads!