How to get more conversions on your landing page?
Feb. 24, 2019, 6:05 p.m.
In the simplest terms, the conversion rate is the number of completed goals divided by the number of recipients. For example, how many of the thousands of visitors to our site made purchases, subscribed to the newsletter, downloaded a commercial offer or a price list of products.
- Graphic design of the website - It pays to be straightforward
Remember that you have only one chance to interest a user who accidentally came to your website. When designing a landing page, be very obvious in your offer. Visitors to the site should not need maps or flashlights so that they can find what they are really looking at.
- Serve the most important information in 300 pixels
Research shows that more than half of people visiting the site do not scroll down the bar. Remember that landing pages that are supposed to convert are not essays. So go straight to the heart of the matter and put all your most valuable information at the top of the page.
- Get rid of too many choices.
Too much choice affects destructively the level of conversion. For example, I will translate this into products. We know from the research that the choice between three flavors of jam will potentially generate more sales than the choice between thirty. We just get lost when the choice is too big. Therefore, the desired conversion should be clearly emphasized (it does not matter if it concerns sales or simply filling in the form).
As the conversion rate increases, all advertising methods begin to be cheaper. Thus, the higher the conversion rate, the more ads you can buy, thus gaining more and more customers. Such actions often rapidly increase the company's market share - and everything starts with the conversion rate. That is why smart companies are so eager to optimize it.