How to get more conversions from your opt-in forms?

Feb. 4, 2019, 1:15 p.m.

1 Answer

Feb. 23, 2019, 4:56 p.m.


Web forms are a stumbling block for many designers, and, accordingly, for their clients. Forms play an important role in any site, because they, like sites, collect all the important information in the ordering process, or deliver information to landing pages. If you want to please your customers and increase the conversion rate of their sites, the best thing you can do for them is to develop effective and optimal for each case.


The standard form is characterized by the presence of several fields where the user fills in his main contact information, such as their name, email address and telephone number. This is trivial and very ordinary ... just because this repetitive process does not mean that it should be typical. On the contrary, try shaking the population with plot forms to improve conversion.


1# Useless (or more) fields

In the past few years, there has been a discussion about the specific length of the form, which is best for increasing conversion. News of the day: in fact, there is no specific length that fits best; shorter forms contribute to one kind of conversion, while longer fields contribute more to another kind of conversion.


2# Use only unambiguous names and explanations.

Surprisingly, it can be found that some designers still neglect the fundamental principles that provide users with a complete understanding of the meaning embedded in the form fields. The purpose of using unambiguous names and explanations in the forms and their fields is to neutralize any potential input problems, many of which may result from confusion about which information to enter.


3# Mandatory registration is over

If there is anything that can quickly kill the conversion, when your customers are already all ready to buy something from your online store, then this is a terrible registration process during the checkout. Experience tells us that forcing customers to register or enter, which implies additional actions before the purchase, will reduce the conversion rate.