How to do summer holiday marketing?

Jan. 2, 2019, 11:23 a.m.

What kind of marketing do you use for the summer holiday? Does it work?

1 Answer


Jan. 2, 2019, 11:24 a.m.

Holidays are a weaker period for many companies. However, remember that you do not have to use all the opportunities. Choose 3-4 ideas for the whole year and complete them. 1# Organize an unusual event Many companies, especially the larger ones, decide to support various types of events. They act as a sponsor or partner in them. If you run a small business or are just starting out, you may not be able to afford such behavior. However, you can organize your own event. But let it be something extraordinary. Invite your employees (if you have one) to help, as well as friends and family. 2# Give away holiday gadgets During the summer customers do not think about shopping but make them think about you and your company. Before the summer, start handing out gadgets that may come in handy at this time. These can be, for example, beach towels with your logo. These can be sun protection hats, water bottles or beer openers. All this includes your logo and website address. 3# Take advantage of the weather Follow what is happening around you. You can use for this even the weather, which as you can see outside the window is quite variable. On hot days, offer your customers ice cream or iced coffee at meetings. If you run a restaurant or ice cream shop, then you can organize a 2-day action on 1 day. It's only one day, and can gigantically increase your turnover. 4#Gift cards and sales On the occasion of holidays, prepare a series of gift cards or promotional cards. However, do not make ordinary leaflets. Let, for example, be a stiffer card in the shape of a square. All this with a holiday motif. If you have the option, enter a series of cards to collect. When someone collects the set, they can get an additional discount, gadget or another product at a special price.