How to design successful automated emails?
Feb. 23, 2019, 5:45 p.m.
Marketing research has shown that in the case of 80% of transactions, in order to attract a customer, you must contact him at least 5 times. At the same time, 70% of sales managers are dealt with after the first unsuccessful contact. This usually comes from lack of time, lack of results or customer interest.
Your way of communicating with subscribers depends on many factors. The industry of your activity, the target audience, the mission of your campaign — these and other elements influence the way you communicate with leads and existing subscribers.
The process of automatically sending email is also related to the fact that you often want to send similar messages to different contacts (companies or persons). Therefore, it is important that the content of your message is universal, and at the same time, it does not look like an automatic message system. In the letter editing window, you can use Variable values that automatically enter the data (first name, last name, role, company, website, email address and signature).
Using any method, you will have the opportunity to immediately see all the letters related to the transaction or person. In addition, you have complete control over who sees the messages that you sent or received. The default setting will always be "Shared Access" since we believe that sales are a team sport. But you can change it to "Personally". This means that your team members will not be able to see the letters you sent to Pipedrive.
Increase the number of emails sent, while maintaining an individual approach. Choose one of the Pipedrive templates or customize your personal templates. In any case, you will have more time for the part of the negotiations that really matters, while Pipedrive does the rest for you.
Schedule tasks and associate email contacts with related transactions directly from the mailbox integrated into Pipedrive. Making your transactions has never been so convenient, and you can do it all without interrupting the conversation.