How to design a user friendly marketing form?

Jan. 28, 2019, 1:52 p.m.

1 Answer

Feb. 18, 2019, 10:25 a.m.

You cannot get new valuable leads without well-prepared marketing form. there are many variables that you must consider before you design one. Balancing between asking for details you want to obtain, designing it in the most pleasing form possible, and trying to not to scare people away, may be hard. It is not a secret – marketing form on any website must be user-friendly. How to design it in that way?

1) Keep it simple
Don’t ask for too much information and try to reduce the number of form fields as much as you can. Make the design of the form simple as well. Consistency and plainness play a big role in building people’s trust, so don’t overwhelm them.

2) Put the clear title
Title of your form is the first thing your visitors will see, so try to make it as much communicatory as you can. They should know what do you want from them and will they receive by return.

3) Choose the words carefully
Again – don’t be intrusive by confusing sentences and weird questions. If some of the information you ask for may seem unnecessary, explain why do you need them. Don’t make your sentences too long, because people won’t read them and scroll your form down.

4) Align text to the left of the column
It is the natural way to read on the internet so it increases the possibility that people will read everything and fill the form.

5) Don’t ask for very personal information
Consider what data do you really need to collect and analyze why. I guarantee that there are many questions on your draft that are unnecessary for you. Do you really want them to tell you their last name, birth date or phone number? People don’t like to share their personal information, so asking for the number can be a warning that you are going to call them without unknown reason.

6) Optimize the other elements
Use proper spacing between the form labels, split them into sections. Make sure your marketing form is fully responsive on many devices and your call-to-action button works. It is important to give your email address that people can contact to when something goes wrong with the form.