How to curate a video content?
Feb. 11, 2019, 10:06 a.m.
The rise of video content has opened up huge opportunities for marketers and businesses. It helps them to grab the audience’s attention easily and stay on the customer’s mind. Unfortunately, we are flooded with an overwhelming amount of videos. And that is what video curation is made for. Video curators spend hours watching of videos, gather them in a playlist, find the best videos on topics, and distribute to a network of the audience. So, how to properly curate video content?
• Create a strategy
Good curation of video content requires a strong plan. Decide how much effort you want to put on your manual research and what can you do using internet tools. There are many helpful tools on the internet that can help you to automate your tasks, but nothing really can replace the human factor. Research sites and platforms that produce unique video content and what topics are you going to focus on.
• Choose the content
Find recent content from the websites that regularly update their content. Feature videos that may be interesting and valuable for the consumers. They should be related to the theme of your brand as well. Focus on telling some story rather than simply selling.
• Add your own content to the videos
Add your own title and description. Think if the commentary or summary would give you even better results and try it. You can also add your own clip to an existing video and point back to the original one. Remember that the length shouldn’t be exaggerated. Short pieces work best.
• Think about the quantity
Consider how many videos should you present and how big are they supposed to be. Stick to your strategy. Remember: it is best to have a diverse collection of video content, but not too many.
Make your content easy to find and share. Tag your videos properly, provide a comments section and encourage the audience to submit their own videos.