How to create useful blog content?
Jan. 7, 2019, 10:47 a.m.
More and more brands use content marketing for their promotional activities. However, many of them forget that making content for company blog interesting only to the writer or company members it not enough. Well-prepared content has to be useful for visitors. That’s the only way to be certain that your article will be read and visitors will be more willing to return to the blog. So how to you make the content more useful?
Some Google tools should help. Google Keyword Planner which, after you enter the keyword related to the topic you want to write about, shows approximately how many people search for similar content. This is valuable knowledge. The second tool is Google Trends, which clearly shows what are actual trends on the internet for the specific groups of people.
Keep an eye on the competition
Of course, this is not about stealing topics. However, it is worth monitoring what topics work for your competition, where there are lots of interactions, where comments appear and what keywords are used. If you’re in the same industry - you may have the same or similar readers. It is worth using this knowledge, even in the future.
Use private questions and messages
When you run a company blog, customers and readers probably send you some questions on private messages or comments. By answering them, you improve your reputation and show that you want to share your knowledge. However, try to use such questions as an excuse to write blog posts - if one person asked about it, there is a good chance that other people will be interested in this topic as well.
Turn to readers directly
Sometimes the simplest solutions are the hardest to come up. If you don’t know what content can interest your readers - ask them what they would like to read. An audience that appreciates your knowledge and experience, will be happy to share questions and topics they would like to know your opinion about.
Even the best-written text has no value without being useful. Listen to your audience and try to always stay up to date with social trends.