How to create partnership program for the company?
Feb. 24, 2019, 6:15 p.m.
The partnership program is a very effective sales tool. In addition available for everyone. Provided you allocate time and quite a budget to create your own software. The solution is to run the program in cooperation with the affiliate network. This is incomparably lower costs for access to thousands of publishers and technology facilities, in other words, a sales statistics tracking system.
How does it work?
- You provide the product database.
- You are invited to the partner program.
- Partners advertise your range on their advertising space.
- Customers from the partner's website land straight in your store and make a purchase.
- You pay your partners only a commission for finalized transactions.
How to create it?
Get the best partners
Create a list of top partners who will help you achieve the campaign goal. By getting partners yourself, be prepared to devote time to contact and a higher barrier to entry, especially in the case of opinion-forming portals or well-known bloggers.
Think about how you will motivate your partners
Affiliate programs are focused on long-term sales. That is why it is so important to maintain valuable partners. Make it easier for them to run a campaign, e.g., send a list of bestsellers. If you see that someone sells more to you than the rest, he repays to him by awarding an exclusive rebate code. A form of motivation is also increasing commission.
Be systematic and verbal
Trust is the key to creating a partner relationship. And the timing is the basis for its acquisition. In partner programs, this means systematic verification of transactions and billing, as well as timely delivery of advertising tools. Due to delays, it is easy to lose the trust of partners who will not be regained so easily.
It turns out that many individuals and entrepreneurs are happy to join online affiliate programs, which are becoming one of the most profitable ways to make money online. While initially, the proper preparation of the website requires a bit of work, after some time the websites can bring relatively high revenue from commissions. This is especially noticeable in the case of very popular portals or websites.