How to create effective push notifications?
Feb. 1, 2019, 3:38 p.m.
Browser push notifications are the fastest end user channel. They look like pop-up banners with a picture, a call to action and a link to the landing page, but they are much more effective. Unlike email, push notifications open up to 90% of users. At the same time every second follows the link. Fluffs are delivered and read immediately after sending, regardless of whether the person has your website open and whether the browser is running at all.
More recently, push-notifications were used only for notifications about news on media sites, but now their scope of application is significantly expanding. In e-commerce, they are used for prompt reporting of goods receipts and promotions and reminders of pending purchases. Banks use the push to notify for payments on loans and report filing, and car dealers with their help inform about discounts.
Push notifications themselves are a powerful tool for delivering information, but they can be made even more efficient if you follow the following recommendations.
- Do not send too many notifications in a short period of time
The most common mistake is sending as many messages as the user cannot handle. Do not overload users with push notifications, otherwise, they may simply delete your application.
- Your notifications should be helpful
When a user starts using an application, he does not object to receiving notifications, but only until he sees value in them. The whole problem is that very few notifications are useful.
- Personalize your message
Personalized content that informs, inspires, and delights the user is an essential component. Sometimes, the smallest detail, such as adding the recipient's name, can increase the effectiveness of push notifications. Of course, personalization is not limited to adding the name of the recipient. Personalizing the content of the message is a guarantee that the user will receive important and valuable information for him.