How to create better web surveys?
Feb. 24, 2019, 7:59 p.m.
Surveys are a great tool for collecting information. Very quickly, we can ask a specific group of people for opinions, opinions or feelings. Such information is very valuable, sometimes difficult to obtain in direct contact. This has a high value for social research and business development.
How to create better online surveys?
- Ask short and succinctly
The quality of the responses collected in the survey depends on how you ask. Ask short and succinctly. Wherever possible, give the respondent the opportunity to choose the answer without having to enter your own. Make sure that the survey does not last longer than 5 minutes. Thanks to that more people will fill your questionnaire and the answers will be more valuable.
- Display what you need
Nobody wants to read questions that do not concern him. Do not display such questions. Use conditional questions and hide selected pages. Thanks to that, you can choose the right set of questions for a specific profile of the respondent. You can also force the end of the questionnaire for a specific answer.
- Personalize the survey
Respondents react differently when you approach them directly. By the personal phrase, you will get more answers and they will be more valuable. Personalize your survey using data you already own. Greet the respondent or ask him a precise question about the subject, you can do it both in the survey and in the e-mail invitation.
The online survey, compared to paper surveys, has the same advantages. Creating a survey is very quick, sharing the form takes a while, and the results are automatically collected in one place. For many companies, online survey is an irreplaceable medium in listening to their clients. Decisions based on the voice of the client allow you to develop your business well.