How to conduct a content audit?
Feb. 23, 2019, 5:27 p.m.
The importance of quality content for any website is reflected in its traffic and positions. The availability of quality pages improves behavioral factors and gives an advantage in search engines. But since quality content is a subjective term, how can you be sure that the content on your site is quality? The easiest way to do this is to audit the content.
Content auditing can show you about the poor quality of the content, which reduces the quality of the rest of your site. It can also provide insight to help improve the content strategy in the long run. In this article, I will show how to conduct an audit of the site with a focus on removing content using various tools.
Content auditing is an important content marketing strategy that involves analyzing every single content on your website. During content auditing, goals range from removing low-performing content to identifying specific topics that are most appropriate for your audience.
If the resource is small in size, then its verification will be as simple as possible. So, for a blog with dozens of articles, you only need to familiarize yourself with the guidelines for conducting an audit and analyze it using Google Analytics. For larger resources, from 500 pages, follow the following action plan:
- Write down in a separate table all links that lead to pages with content.
- Analyze the effectiveness of these pages.
- Do some content research. Use manual auditing.
- Assess the situation with key queries.
- Determine what content is missing on the site.
- Describe the current situation and make recommendations for correcting it.
This action plan can be supplemented with separate items, depending on the specific nature of the resource. In any case, for convenience, use special tables, write out the results of the evaluation and recommendations.