How to build trust with clients online?
Feb. 18, 2019, 10:52 a.m.
The process of building a client’s trust in online business is time-consuming and difficult. Earning the loyalty of online customers is not such a simple matter, especially with people who do not believe others in general and do not trust ads. It is not an easy challenge for business owners to gain their trust, but once it is achieved, the positive effects can be seen quickly. So what to do to build trust with clients online?
Create a professional and responsive website
There are several factors that you should consider to work on: speed of page loading, proper navigation, aesthetic simplicity adapted to your industry, and quality of information published. Professional website captures the attention of your audience and builds trust.
Make it easy to contact you
Many people make their purchases only on websites with visible contact information. People are afraid of getting deceive, so leaving your real and email address and phone number build their trust immediately.
Create a comprehensive "About Me" Page
Good "About Me" should contain a history of your business, your philosophy and values, and a brief introduction to your service. It is worth to include awards and other major accomplishments. If you want, tell anything about you as a person. It will perfectly humanize your company as a trustworthy brand.
Provide a quick help
FAQ or chat with the employee is excellent solutions. They can dispel any doubts and qualified team member has the opportunity to collect some new information about customers at the same time.
Add some social proof
Reliable testimonial from your satisfied clients can help you to get trust from potential customers. It is important to ask people to give feedback about your product or service.
Avoid stock photos
This common solution doesn’t convince customers, because it takes the personality away from you. People who browse different pages a day can quickly recognize similar pictures from the same stock website. They prefer brands with a real character, so it is worth investing in high-quality photos of your products and team members.
Social media presence
Prepare a strong social media communication strategy, stick to it and be patient. Brand’s professional image building activities and making the real bond with the clients throughout social media is a long process but worth the trouble.