How to boost mobile conversion rates?
Feb. 24, 2019, 6:32 p.m.
More and more users are browsing content on mobile devices. Take care of competitiveness on mobile phones and tablets, constantly monitoring the quality of product data and rates. You can lose traffic from mobile devices just because others are raising your bids or your ads are not attractive enough in auctions. Use these tips to help you optimize your Shopping campaigns to attract more mobile customers.
Mobile customers are often on the move. Take advantage of this to attract them to traditional stores.
- Download the Geographic Locations report by selecting Data View> Geographical Locations in the Dimensions tab to segment your performance data by location. Start tracking conversions based on a visit to a traditional store and include them in the report to assess your offline impact. Learn more about conversions based on a visit to a traditional store.
- To make sure that the number of visits to the traditional store in your locations is high, make sure that mobile bid adjustment modifiers and location bid adjustment modifiers are strong. This will allow you to attract mobile customers and attract them to stores. Although CPC considers location, you can add mobile bid adjustment modifiers to increase your performance if you see many conversions from mobile devices and visits to the traditional store.
- Use local inventory ads to highlight local information for users of mobile devices. For example, if a mobile customer is looking for a product, you can show that it's available in your store nearby. Learn more about local inventory ads
Mobile customers search and display your ads on smaller screens, which is why creating mobile ads that differ from the ads of the competition becomes even more important. Convince your customers to choose your product, distinguishing unique offers.