How to boost lead generation with video?
Feb. 23, 2019, 11:10 a.m.
Numerous studies confirm that users prefer video content over text. Why is this happening, let's talk further, but for now some facts and figures.
The video brings the company many important advantages and values:
- Increases user engagement;
- Improves brand awareness;
- Increases customer confidence in you;
All this you can get with the help of video content. According to a ReelSeo study, 73% of the visitors who watched the product video were psychologically ready to buy goods, and 96% said that the video helped them make the final purchase decision.
The video creates the user feeling that he was face to face with something or someone, then there is not just an emotional connection, but trust, which is a very important value for the business. A similar effect can not produce an image, audio or text. Video content allows companies to uncover who they are at the human level, which is extremely important for branding.
Personal contact, which allows you to set video with users, can turn them into regular customers because people like to buy from those whom they know and who like them. With the help of the video, they will be able to imagine who you are, it will seem to them that they met you.
The fact that the video is very popular with users and increases the degree of involvement is quite easy to explain from a psychological point of view. For people, sensations are primary - what they see, hear, feel. The language is secondary - it is only a superstructure that emerged in the process of the development of civilization, which rationally explains what is happening, referring not to emotions but to consciousness. The cognitive level of knowledge is much more complex than perceptual, it requires a greater concentration of attention and tension, plus the presence of certain abilities. However, if you do not know, for example, English, you will not be able to read the book, whereas you will be able to watch and partially understand the film even without translation.