How Marketing Automation empowers small businesses?
Feb. 24, 2019, 7:32 p.m.
Small business owners are experts in their field. They take risks, perform many different tasks, think creatively and lead a team of like-minded people. But not all owners of small companies are good marketers. The modern entrepreneur has to follow many important aspects: sales, financing, personnel. On marketing, often, just do not have time. In addition, many businessmen simply lack the right tools and resources to make marketing efforts more effective.
For small businesses, social networks are the number one choice; they also plan to invest more resources in this direction in the future. Less than half of respondents use email marketing, online advertising, content marketing, and SEO. Small business owners are also not in a hurry to invest in these areas.
Most entrepreneurs do not use special tools for managing Internet marketing. 42% of respondents use programs for SMM, almost 39% conduct site analysis. A quarter of businessmen surveyed are implementing CRM systems and only 11% automate marketing.
The most popular content among small business owners is posting in social networks. At the same time, very few entrepreneurs create content that would help to attract and retain customers. Almost 34% of companies blog and publish articles, only 24% create videos, despite the fact that this type of content is the most popular and effective.
Marketing automation tools are not only available to huge corporations. Their implementation will allow optimizing each stage of the sales process and uniting all departments into a single efficient mechanism.
When used in conjunction with CRM systems, automation allows you to personalize communication with customers and send them automatic messages based on their actions and behavior.
The first step to automation for small business owners can be the automatic sending of electronic messages to those customers who are not yet ready to make a purchase. In the future, marketing automation will continue to be introduced in all areas of the business. That is why it is important to master this tool as early as possible.