How fast my website loads?
Dec. 13, 2018, 12:03 p.m.
The speed of loading pages is now a very significant signal for search engines. Everyone knows that the slow work of the site is bad. If the site periodically slows down, then the visitors have serious problems in solving their problems, and plus it just annoys. Improving the speed of the site can not only get the pros in the ranking but also get more confidence and conversion rates. But even if the situation with the web resource is relatively normal (the site loads quickly on most devices), then small delays in the site display cause a loss of the audience and a fall in the conversion percentage. For example, Amazon experts found out that when the download speed drops by 100 ms, sales immediately drop by 1%. Well, the technical aspect of the problem is also very important. It should be understood that slow sites generally use more resources on hosting. And this is an additional cost. Delays in the processing of data by servers can reduce the peak loads on the site. The speed of loading pages of sites from the very appearance of the Internet has played an important role for users who wanted to get the information they need as quickly as possible. Now, however, search engines have begun to take this parameter into account when ranking, especially when it comes to commercial queries. A record of this appeared in the official Google blog on April 9, 2010: You can find out how fast your online store's website works by using a test that can be carried out by special tools available online. Such an analysis usually helps not only to measure, in fact, the speed of the site but also to get recommendations for eliminating errors and optimizing individual elements that slow down its work.