How can I get in touch with un-engaged customers?
Jan. 3, 2019, 3:38 p.m.
I understand reconnecting with customers who lost interest in your company isn’t that easy - it’s awkward and uncomfortable. But if you learn how to re-engage your existing customers actively, you will only benefit from it. There are many things you can do bring those customers back:
Ask them for feedback: there’s a reason why they lost interest in your product. Maybe they have a problem you can help them with, or perhaps your competition got ahead of you?
Send them a personalized email: “We miss you” email can work wonders. Even better if you send them a personalized video!
Send them a free content: Who doesn’t like a gift? It might be a discount, but it can also be an ebook. Or a software demo.
Use retargeting ads: Retargeting works by keeping track of people who visited your site and later displaying your ads to them as they visit other sites online. So if your visitor has been looking through computer equipment or new dress on your website, they can later see ads directing them back to your page.
“Welcome back” gift: Your customer who was inactive for months made a new purchase? Great job! But don’t stop here: How about you send a small gift to this customer as a “welcome back” gift? It can be something simple, like a 5% discount but it makes your customer feel valued and appreciated.