Google Ads: Pros and Cons
Dec. 28, 2018, 4:45 p.m.
What advantages and disadvantages of Google Ads do you know? What experience do you have with this tool?
Dec. 28, 2018, 4:48 p.m.
Google AdWords is theoretically one of many advertising systems available on the internet. Practically, it is the largest advertising network in the world in which both big companies and sole proprietors advertise. Let’s check the advantages and disadvantages of this intelligent system. The strength of Google AdWords is very quickly and efficiently targeting a selected target group. Sponsored links are seen by those who are directly interested in the industry. The whole is based on payment for every click on the advertisement. The upside is that it is possible to easily control expenses by which costs will never be higher than the amount that has been set. It's just that budget restrictions mean that once you've exhausted your daily funds, your ad stops being visible. At the same time, it's worth noting that just log in to AdWords to have access to many reports that allow you to control the entire campaign. Another strong point is the so-called Remarketing. Thanks to it, the client who has already visited the company's website has been encouraged to do so. These types of advertisements are considered a seasonal solution - a good way to intense but short promotion. However, to carry it out, we will need a much higher budget. We should choose this form of promotion when we want a large, but not long-term increase in sales. With the end of financing the AdWords campaign, it ceases to bring any results. The cons are also the fact that clients usually go into the open sponsored content with greater distance. What is more, the big disadvantage is a limited number of characters. This is another limitation that Google AdWords imposes on the advertiser. Ad headline consists of a maximum of 25 characters, two subsequent lines have 35, and finally, there is the address of the page to which we refer the Internet users. There are also graphics options that can be displayed on websites, but they also do not give too much opportunity when it comes to text. Google AdWords is a great opportunity for many beginners in the network of companies. With proper planning of the campaign and matching keywords, we can win many clients for little money. So it's worth spending a lot of time planning your AdWords campaign.