Are there any etiquette rules I should follow while using SMS marketing?

1 Answer


Jan. 3, 2019, 3:50 p.m.

Even though SMS might seem like such an informal way of communication, there are still some Do’s and Don’ts rules to follow if you want to be seen as a professional.

 

Do’s:

Ask for permission before sending marketing text messages

Introduce yourself - so customers know from who they are getting the message

Write clearly and concisely - the fewer signs you use, the better.

Always use spell check

Sent a relevant, useful, witty content for your customers.

Check links before adding them to messages

Take care WHEN are you sending the messages - avoid sending them very early in the morning or very late at night.

Personalize your messages depending on who you are texting

Put a clear CTA button in your SMS

Use a link shortener - shortened links not only saves you signs but looks much better too

 

Don’ts:

Buy phone number lists

Send a message without identifying yourself

Write too long text messages or write nothing except “Buy our product.”

Send SMS messages with spelling or grammatical errors.

Write in caps

Use broken or inactive links

Use more than one exclamation mark

Spam your customers

Sms people after they requested to be removed from your list.

Abuse abbreviations