Are there any etiquette rules I should follow while using SMS marketing?
Jan. 3, 2019, 3:50 p.m.
Even though SMS might seem like such an informal way of communication, there are still some Do’s and Don’ts rules to follow if you want to be seen as a professional.
Ask for permission before sending marketing text messages
Introduce yourself - so customers know from who they are getting the message
Write clearly and concisely - the fewer signs you use, the better.
Always use spell check
Sent a relevant, useful, witty content for your customers.
Check links before adding them to messages
Take care WHEN are you sending the messages - avoid sending them very early in the morning or very late at night.
Personalize your messages depending on who you are texting
Put a clear CTA button in your SMS
Use a link shortener - shortened links not only saves you signs but looks much better too
Buy phone number lists
Send a message without identifying yourself
Write too long text messages or write nothing except “Buy our product.”
Send SMS messages with spelling or grammatical errors.
Write in caps
Use broken or inactive links
Use more than one exclamation mark
Spam your customers
Sms people after they requested to be removed from your list.