Signs That Your Website Needs Conversion Rate Optimization

Conversion Rate Optimization (CRO) is the Buzzword in the marketing industry today. After all, it is one of the most important elements of the Growth Driven Design (GDD) strategy, allowing businesses to convert more visitors. If your conversion rate graph looks miserable, you are not alone as there are many others in the same situation.

One of the most common mistakes that unsuccessful businesses make is spending their marketing budgets on getting traffic and sending traffic to un-optimized pages. If you also feel you’ve been dealing with the same situation, then you are more likely in need of some professional help in website conversion rate optimization.

Here we bring to you some quick signs that tell you if your business needs conversion rate optimization in your marketing strategy

Your website gets traffic but conversion rates are low

Do you have a very good SEO plan in place that is delivering results, i.e. good search engine ranking and traffic on your target pages, but you’re scratching your head over the revenue that isn’t pouring in? Do you think that your website has a high bounce rate despite killer content and excellent design?

Implementing a ‘Heatmap” is a great way to understand how your visitors interact with your website. Also, you can figure out where on your user journey the drop-offs are maximum with the help of a funnel analysis for your website. 

Your conversion rate is way below the industry average

When it is difficult to know if your conversion rate is good or bad, the best way to check it is with a comparison. It might be a good idea to check the average in your industry. Here is a glimpse of the average e-commerce conversion rate by industry:

  • Food, beverage & Tobacco – 4.95%
  • Health & Beauty – 3.80%
  • Electronics – 3.50%
  • Apparel & Accessories – 3.50%
  • Home & Garden – 3.27%
  • Sporting Goods – 2.35%

The average conversion rates of the industries can be taken for benchmarking your performance. If you feel that your website is conversing too much less than the average, it’s a sign that you need a good CRO strategy.

You haven’t updated your website in ages

The best way to know if your website is as per the industry standards is by comparing it with the others in the same industry. Believe me, your visitors don’t want to be time-trapped in the early 2000s when they land on your site. There are businesses that maintain that retro look, but that’ another marketing strategy. But the strategy doesn’t work for all.

The outdated websites have issues like poor navigation, not compatible with mobile devices, low contrast,  heavy chunks of text, etc. If it sounds like your website, it’s time to update your website with the help of a conversion rate optimization professional.

You want more leads and sales to increase profits

Many businesses go through the phase when everything seems good; a fairly formal bounce rate, professional website, and decent enough conversion rate. But they feel the business can do better, especially when the sales are stagnating. But many businesses have a fear of losing even on the current sales just because they implement some changes to grow sales rate. 

As a business owner, it is important to realize that this fear is quite normal and can prove to be a hurdle to the growth, success, or any possible sale of your online business. When you want to move a notch above, you need to be able to embrace the risks that come with change i.e. conversion rate optimization.

Full-Proof Signs Your Website Needs Conversion Rate Optimization 

  • When your website ranks at a good position on SERP, but the conversion rates attained are low. If the bounce rate of your website is high, Google lowers organic traffic for it. Hemce, work on improving user experience on the web pages. 
  • It has been a long time since you revamped your web pages. If you have not updated your website or have not changed its design in a while, it’s time for you to consider the same. 
  • The customer psychology knowledge you have doesn’t match your consumer behaviour. There are chances that your consumers are not clicking on the areas you want them to and this depicts that you need to modify your web page to bring their attention where you want to. That’s why you may need to implement some Algolia alternatives for better navigation.
  • Before giving a permanent new design to your website, we recommend you to run split tests to see what works well. Then you can confidently go with the option that has more engagement. 

How to tell if your website is designed for conversion?

Of course, the first thing you need to do is to check your analytics account, but there is a lot more you can do to tell if the website is designed to convert. So here’s a quick checklist to ensure that your company’s site is designed to convert.

  • Are there buttons, links, images, or pop-ups that the visitors can click to reach some place they can give you their information?
  • Is there a provision to capture lead data? It can be done by the forms on different pages I.e. landing pages, informational pages, sidebars, etc.
  • Are there user paths that you want the visitors to follow and reach a destination? For example, there can be a click button to check case studies, read about services offered, etc.
  • Does the website design take your audience into account? It should be based on what your audience wants and not what you want to showcase to them.

Wrap Up

Knowing when to seek professional support on conversion rate optimization is the first step towards solving the problems related to conversion. When you know the reasons, you can decide the best course of action that fits your business growth needs and compete better.